Facebook is not the end-all or be-all! Is your target market even on Facebook? Businesses can’t rely on just one social media network or just their website or just internet marketing. Yes, it’s important. Yes, it’s powerful. Yes, it’s crucial to be found online when someone is searching for your product or service. But basically…

Don’t put all your eggs — marketing efforts and dollars — in one basket!

Here’s the reason why:

Facebook, in 2018, changed its algorithm reducing the reach of unpaid business page posts that a user sees in their home feed. Did you notice that your “organic reach” is down? That you’re getting less engagement — likes, comments, shares — in your posts? Why? They want businesses to spend money with paid, “boosted”, posts and ads.

Organic reach is the number of people who see a Facebook post without any paid promotion or advertising boosting its performance.

  1. Facebook organic (free) reach will continue to decrease.
  2. It’s a “rented” platform – you don’t own your Facebook page. Facebook is giving you the space on their network for free. You don’t have total control. You own your website. You have total control of it.
  3. A diverse strategy insures success!

Harness the power of Twitter, Instagram, Pinterest, LinkedIn, TikTok and other networks. 

Nevertheless, you must first clearly define your target market(s), then do some research on which is the best network(s) to reach them on. 

An integrated marketing strategy is essential for the success of a business. A SCORE mentor can help you with:

  • Setting your goals
  • Defining your target market’s persona
  • Putting together comprehensive strategic and tactical marketing plans which include all the social networks, website, email, and other traditional methods of advertising and marketing.

Click here to schedule a free mentoring session.

Rod Houston, Certified SCORE Mentor also contributed to this article.

About the Author(s)

Giselle Aguiar, AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content & digital marketing consultant & trainer. She specializes in SEO keyword and market research, strategic planning, search engine optimization (SEO), copywriting, social media setups, training and coaching.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz

Key Topics

Surviving the Facebook Algorithm & Increasing Your Reach