Video Marketing is one of the best ways to promote your business and it's easier than you think!

We all have video cameras in our smartphones, tablets and laptop computers, so there's no excuse that the equipment is too expensive. You may want to invest in a tripod and clamp for your devices.

There's free video editing software, too! If you have a Mac, you have iMovie. If you have a PC, you can download Moviemaker. Even YouTube offers a free video editor and free-use background music. Now, there's even free-use video footage available. 

However, I do recommend having at least 1 video done professionally to promote your business. This should be on embeded prominently your website.

If you're not yet conviced video is the way to go, here are some stats I found on Social Media Today that will change your mind. 

This infographic by SCORE, provides some more stats and great tips on Video Marketing that you can implement for your small business.  

Schedule a free mentoring meeting with a SCORE mentor near you in the Phoenix Valley.

Check out the upcoming marketing & strategic planning small business workshops.

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist, trainer & coach helping small business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

Social Media Marketing Specialist, Coach and Trainer, AZ Social Media Wiz
video marketing