Video Marketing is one of the best ways to promote your business and it's easier than you think!

We all have video cameras in our smartphones, tablets and laptop computers, so there's no excuse that the equipment is too expensive. You may want to invest in a tripod and clamp for your devices.

There's free video editing software, too! If you have a Mac, you have iMovie. If you have a PC, you can download Moviemaker. Even YouTube offers a free video editor and free-use background music. Now, there's even free-use video footage available. 

However, I do recommend having at least 1 video done professionally to promote your business. This should be on embeded prominently your website.

If you're not yet conviced video is the way to go, here are some stats I found on Social Media Today that will change your mind. 

This infographic by SCORE, provides some more stats and great tips on Video Marketing that you can implement for your small business.  

Schedule a free mentoring meeting with a SCORE mentor near you in the Phoenix Valley.

Check out the upcoming marketing & strategic planning small business workshops.

About the Author(s)

Giselle Aguiar, Social Media Marketing Consultant, Coach & Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
video marketing