Without the big budget of a public company, marketing can seem to be limited as far as how much you can do with a small budget if you are a small business owner. Sure, it can be challenging, but with today’s technology and huge variety of channels available for free, marketing can be conquered, effective and successful.
When the Internet and World Wide Web emerged into the marketing scene in the ’90s it was the great equalizer. All of a sudden, the little guy could compete on a level playing field with the big guys. Today, Social Media has enhanced the number channels that a business has to promote in. Still being the great equalizer.
Before, it was if you weren’t in the Yellow Pages, you didn’t exist. Then it was if you’re no on the WWW, you don’t exist. Now, it’s if you’re not active on Social Media you don’t exist.
Ah, but you say, “I don’t have a budget to hire someone to do my social media and I don’t have time!” Sure you do. You have to carve out the time. You can’t afford to NOT be active on social media. You can bet your competition is – no matter how big they are!
Here’s how social media, content marketing and search engine optimization works in today’s marketing even for the small business owner:
If you can’t afford to hire someone to do your marketing for you, then you need to learn how to do it yourself or train someone in your staff. It’s not that difficult when it’s explained methodically in a way that makes sense.
Learn how to be more productive.
There are so many time-wasters, like an overwhelming email inbox, in your everyday work-life that if you became a little better organized, you’d be surprised how much more you can get done!
Recently, I worked with Margo Brown, a productivity coach, to help me get organized after the fire in my apartment building displaced my home office. Ever since then, I find myself 100% more organized and productive!
Anything that seems intimidating can be conquered one step at a time.