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LinkedIn is a powerful networking tool for both job seekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.

It’s about networking

It’s not who you know, but who your contacts know. Most of the time, a 1st-level connection may never be a customer of yours but they may very well connect you with someone who might.

It’s also not about you, but about what you can do for a potential employer or client.

LinkedIn Don’ts

  1. Never ask for an endorsement from someone who doesn’t know you or your work.
  2. Don’t connect with someone you don’t know or with whom you have absolutely nothing in common.
  3. Don’t put someone down if they are not interested in your product or service. That will hurt you even more.
  4. Don’t SPAM people

LinkedIn Dos

  1. Connect with people you meet at networking events
  2. Respect their wishes to not be contacted
  3. Send them 1 announcement email only. If they are interested, they’ll respond.
  4. Request endorsements or a recommendation from people who know you or your work. If you need more of those types of connections, volunteer, then ask for the endorsement. A happy client, former co-worker, boss or a friend should be happy to recommend you.

About the Author(s)

 Giselle  Aguiar

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
LinkedIn Dos and Don’ts: Getting the Best out of LinkedIn