Proper content marketing is critical to obtaining Search Engine Optimization (SEO) for your website. But it is useless unless you thoroughly know who your target market is, when they’re on social media and how they interact and read your content.

Writing fresh content is futile if your target demographic isn’t reading it!

Once your write your content, let’s say one of your weekly blog posts, you need to share/promote the link on all your social media accounts.

Tip: Don’t just post it once – especially on Twitter. Re-post it at several intervals. Re-word the post so it doesn’t look like you’re spamming or over posting.

Here’s what they were most likely to click on:

Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content. Older users tended to click on links to related content on a weekly basis, and women—especially older women—were more likely to be drawn to a story that featured a photo.

Tip: Always add a related graphic to your blog post. They are eye-catching when shared on social media.

Tip: Comment on local and national news that’s related and relevant to your business and industry. Don’t copy the news item verbatim, but summarize it.

Tip: Adding “Related Content” links at the end of your blog posts to other posts in your blog increases the chances that someone will click on it and stay within your site by 25%.

43% of respondents prefer to click on links in search results. That’s why posting to Google+ is crucial.

Items posted on Google+ get indexed immediately in the Google search engine. Google still has over 60% of all search engine usage.

Related: How to reach the different Generations on Social Media.

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About the Author(s)

Giselle Aguiar, Social Media Marketing Consultant, Coach & Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
How your Target Demographic Reads Online Content