One of the benefits of social media and content marketing is getting known as an expert in your field or industry. LinkedIn is the number 1 social network for professionals with over 313 million members worldwide.1 Now you can write for LinkedIn! It’s part of LinkedIn Pulse. When you log into LinkedIn, at the top of your home feed are featured articles tailored to you by what’s on your LinkedIn profile, your connections, who you follow, what you’ve liked, commented on or shared. If you click on “Pulse,” you can edit the type of content featured.
How to Write for LinkedIn
I first noticed in my notifications that folks that I was connected to were publishing on LinkedIn. My first thought was, “Gee, how can I write for LinkedIn?” When I clicked on one of the notifications and I saw the yellow button “Write a New Post.” Click on it and you’re at an editing page similar to WordPress. You can upload pictures, highlight quotes and add headers. Make sure to “Preview” it before you publish. It looks totally different than in the editing screen. Proofread, check spelling & grammar and make sure the pictures you’ve added align correctly. I had to play around with it a bit to get to look good.
But how do you stand out among the crowd?
LinkedIn provides some tips on getting started, but, that article was written in 2012. Since then, there’s been many posts, which led to some useful data. This infographic from Melonie Dodaro of TopDog Social Media has 10 Data-Driven Steps to Dominate LinkedIn Publishing. I discovered Melonie, my Canadian counterpart and a specialist on LinkedIn, when I was preparing for the next LinkedIn seminar that I’m giving for Greater Phoenix SCORE. I connected with her on LinkedIn, we’re following each other now on Twitter and Google+ and I’ve a got a new friend and colleague!
This infographic prompted me to write my first article for LinkedIn: “Branding on Social Media.” I wrote it late Friday afternoon and by the next day, I had over 2500 followers! Wow!
The 4 most important take-aways from this infographic are:
- Longer is better – this goes against the norm for blogging where 300-500 words is optimal.
- An 11-year-old should be able to read it – stay away from industry jargon and KISS – Keep it Stupid Simple.
- “Likes” are important – Ask for them! When I shared the post in the other social media networks, I ask folks to like it. And they did!
- Publish on Thursdays – OK, my first post was on Friday, but now I have it on my calendar to write a post every Thursday for LinkedIn.
Another cool feature that’s available when you write for LinkedIn is statistics on your followers – an invaluable asset!
About the Author:
Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.