Time. You're given 24 hours each day. How you use them productively to manage and market your business could be the key to success or failure.
Most of you, as a small business owners, are not marketers — you are experts in what you do. Marketing -- especially today’s crazy marketing -- is overwhelming!
A recent report from OutboundEngine.com notes that 58% of small business owners only spend 5 hours a week marketing their businesses.
Is that enough?
How effectively or productively are you using that time?
Here’s a checklist of marketing tasks you can do to spend those 5 hours wisely…
- You need to write a 300-word blog article at least once a week. That should take you about 1 hour. You shouldn’t have to do much research if you are an expert in your field. If you don’t know what to write about, visit the Q&A site Quora to see what questions people are asking in your field of expertise then answer the question in a blog.
- Review relevant content from trusted sources to share on your social networks then use a scheduler to schedule them out to your social networks. This should take about 10-15 minutes a day. Feedly.com is an online newsstand where you can subscribe to various blogs and e-zines. I like Buffer.com to schedule out posts to your social networks as you find them. If you discover a trusted content source and you’d like to share all of their posts (within reason — some content sources post several times a day — you don’t what to over do it) use dlvr.it. Dlvr.it will share articles as soon as they are published. It’s set it up and forget it.
- Spend the rest of time checking comments, responses, likes, retweets, with a tool like HootSuite.com. You can monitor several social media networks in one place.
Now all this takes for granted that you’ve already:
- Defined Your Target Audience and created Target Buyer Personas. This should have been part of your initial marketing plan
- Determined which social media networks your target(s) frequent the most and built a following.
- Set up your social media profiles and they are well-branded and look like an extension of your website with keyword-optimized descriptions/bios/about sections.
If you’re just starting out and don’t have a following, be prepared to spend more time up front setting everything up and building a following — at least 90 minutes a day for the first month. Plan also to write 3-5 blog articles for the first 2 weeks so that Google will notice you. Then 2-3 times a week for the rest of the month. Then you can go down blogging once a week.
“Nearly half of SMB owners surveyed do not have a marketing plan for 2019, while nearly 25 percent of respondents are unsure of how they plan to grow their businesses in 2019.” Source