You are Your Brand!
Whether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything.
You join a group like the chamber of commerce or an association as your business to promote your business. However, you attend networking lunches and other events as yourself. At that point, you are your brand!
So, your personal profiles in the social networks play an important part. I know some of you want to stay as incognito as possible – get over it.
Like joining a networking organization, you get out of it what you put into it. That’s how today’s digital marketing works.
You can automate a lot of the media, but you still have to be social!
Is your LinkedIn profile 100% complete? Are you an “All-Star” or at least an “Expert”? If someone Googles your name, your LinkedIn profile usually comes up in the top 3 search results. And remember, you only have one chance to make a good first impression! This also builds trust and credibility. People buy from whom they know and trust.
Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.
Just like you wouldn’t go to a networking event with a paper bag over your head – your online image is just as important. You don’t want fuzzy graphics or logos that are cut-off.
An incomplete social media profile is like having a sloppy lobby!
Branding should be consistent on all the social networks. Look at them as extensions of your website. People should know in seconds what you do and what you have to offer. That means having a logo (avatar or Icon) the same on each of the networks. Likewise, your cover graphics should portray what you have to offer. Graphcis should be high-quality.
The average person has an attention span of 7 seconds. A goldfish has an 8-second attention span.
Google indexes all the social media profiles – both personal and business.
Social Media is Here to Stay
It’s no joke. Yes, it could be fun and entertaining and annoying at times, but if you know how to work it properly, it can be a very effective marketing tool.
The key is to clearly identify your target market(s) and determine which networks they use the most by doing some research.
If you’re more B2C (Business to Consumer), you should be mastering Facebook, Pinterest and Instagram. If you’re trying to reach the younger generation (12-24), you should check out Snapchat. B2B (Business to Business) – focus on LinkedIn and Twitter with Facebook as a secondary.
Yes, this is all overwhelming and digital marketing is a marathon, not a sprint -- and the road keeps constantly changing. That's why you need to...
- Set SMART Goals -- What are trying to accomplish?
- Develop a strategic marketing plan to meet the goals.
- Set up a tactical plan to implement the strategy.
Do this on a month-to-month basis. After each month, review your analytics and insights and see what worked and didn't work. Then, adjust your plans accordingly.
A SCORE Mentor can help you with your marketing planning. Click here to schedule a free mentoring session.
SCORE also offers regular live webinars and workshops on digital marketing. Check out their full calendar here.