By Giselle Aguiar, AZ Social Media Wiz
Make sure your team is on the same playing field with a tactical plan. (Chase Field, Phoenix)
If you have an organization with more than one person, getting everybody to help with your Inbound Marketing strategic plan is important, and it’s crucial that everyone be on the same playing field with the same game plan. It’s also beneficial to have each person do a task that they are good at based on their skills and experience. You don’t put your pitcher out in left field. That’s a waste of talent. Also, if everyone’s doing their own thing, it won’t work.
That’s where a Tactical Social Media Marketing Plan comes in
The whole idea might sound a bit daunting, but trust me, it will help tremendously! All it is a spread sheet with your goals and how much time should be spent on each network and who’s going to do what. This is based on your Strategic Plan which outlines your goals, objectives, what you are going to blog about or what type of content you are going to create and what strategies to use on each of the social networks.
Here’s what you need to think about…
- Who’s going create the content? The content could be written blogs, videos or pictures. The blogger should be someone who’s adept in telling stories and writing about your product or service. You can have a backup editor to proofread and approve blog posts if need be. The video person should know how record and edit videos and be familiar with YouTube. You should have already planned out the type of content and the frequency. You should blog at least 3 times a week. One of those can be a video. Or you can do a video a few times a month if it’s more labor-intensive for you to record and produce them.
- Who’s going to approve the content? The owner or a supervisor should approve the content before it’s posted.
- Who’s going to manage each network? You must have a presence on all the major networks but spend more time on the ones where you determine your target market is hanging out the most. LinkedIn is more B2B where Facebook and Pinterest are more B2C. Google+, YouTube, and Twitter are good for both especially to gain exposure, drive traffic to your website and help in search engine optimization (SEO). This video will help you understand each of the major networks.
- Make sure that whoever is going to be in charge of posting, engaging and monitoring on a network is fully trained on that network. Just because someone knows how to post on Facebook doesn’t mean they know how to market on Facebook.
- Use Google Drive to set up your tactical plan spreadsheet or an internal network, so everyone has access to it.
- Use HootSuite Pro to help with accessing all the components and the social networks. For instance, LinkedIn has both the personal LI updates, company updates, and the groups. You can only manage up to 5 accounts on HootSuite for free, and you can only have one user. To really have the team working effectively, you need to update to the pro version. Believe me, it’s worthwhile investment as it saves tons of time.
Giselle Aguiar, founder of AZ Social Media Wiz, is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com602-738-1700