In these days of COVID-19 stay-home, lockdowns, the last thing you want to think about is your social media and marketing. However, no matter how your business is affected by the coronavirus, you still need to do your marketing -- especially if you're business is temporarily closed!
More people are using social media media, now more that ever!
People stuck at home are relying on social media to connect with loved ones, keep up with what's going on and keep their businesses going, too!
If you don’t keep being social, blogging and posting, you’ll risk losing followers — the followers that took you so long to get!
Many people are using this downtime to catch up with their to-do lists, do research, do some online learning and/or get organized.
This, too shall pass!
Now's the time to plan for your recovery!
- Review your analytics – Go over and analyze your website and social media statistics and analytics.
- Review your marketing plan -- What worked before may not work now. Take a look at your target market? Has it changed? Have their needs, pain points and/or problems changed? How can you help them?
- Re-craft your marketing messages – Be careful when using #COIVD19 and #coronavirus hashtags. Use them only if you have a specific virus-related message. Your marketing message should reflect any changes in your target audience and your products or services.
- Create new content – If you're target audience has changed, as well as their needs, then your content needs to change, too. Try doing some videos or starting a podcast.
- Schedule posts – use free tools, Buffer, HootSuite and TweetDeck to schedule posts to go automatically. Take advantage of what's trending on Twitter.
- Review and revive your website -- If you've had to change how you business, your website should reflect that. Your website may need a facelift. Now's the time to do it!
- Email your clients and customers -- If you're still open for business, they need to know. If you've adjusted your business in any way, let them know. If you're temporarily closed...
- Sell Gift Certificates -- If you're shut down, keep the income rolling in by selling gift cards or gift certificates.
- Post about what you and your family are doing at home to stay sane – you’re human, you connect with humans – this works well on Facebook, Instagram, Twitter and Pinterest. Even on LinkedIn you can post pictures of your home office and how you've organized yourself. Have fun with social media! You need to keep the social in social media.
"Social Distancing" should be called "Physical Distancing" because now's the best time to connect on social media!
If you plan ahead, you’ll be able to relax and not worry that people will think you fell of the face of the earth and you'll be ready to hit the ground running when this is all over.