by Giselle Aguiar, AZ Social Media Wiz
The White Pages and Yellow Pages are alive and well, but they’ve moved online. Not the traditional directories you’re thinking of, but in social media profiles and pages. Many people are confused between personal profiles and business pages.
Yes, you have a Facebook page, but if it’s the one that you use to keep up with your family and friends, it’s a personal profile. If you have a business, it needs a business page.
They are two separate pages.
Google+ and LinkedIn work the same way. Think of your personal profile as the “white pages” which you can keep “unlisted” or “private” if you want to promote your business more than yourself or “public” if you want to be known as an expert in your field. The business page is the “yellow pages” or the business listing where you promote your business’s products or services.
The Difference between a Personal and Business Page:
Personal Profiles or “white pages” – people want to connect with people.
Giselle Aguiar’s Google+ Page
- A real person’s name – not a company’s
- A real person’s picture – head shot preferred – not a business logo. If you don’t want your picture, use an avatar or cartoon version if you must.
- A real person’s email address or contact information
- A Facebook personal page will have an “Add Friend” button
- A LinkedIn personal profile will have a “Connect” button
Business Pages or “yellow pages” – people follow companies because they provide useful information, discount coupons or industry news.
AZ Social Media Wiz Google+ Business Page
- Business logo – and it’s a square. Don’t upload a rectangular logo into a square!
- Business description of products or services
- Website link
- Email link
- Other contact information
- Description with relative keywords
- Cover graphic – the “free billboard” that shows a visitor what they do. Use quality graphics. Invest in a graphic designer.
- A Facebook business page will have a “Like” button
- A LinkedIn company profile will have a “Follow” button
- A local business has a map on Facebook and Google+
- All three sites offer business page analytics and insights on your fans and post engagement that you don’t get with a personal profile.
It’s important that business owners know the difference. It is your online image. An incomplete or poorly created business page is like having a sloppy lobby. You only have a few seconds to impress a potential client; to entice them to like your page or follow you.
What dose your online image say about you?
About the Author:
Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.