Written By: The GoDaddy Team

The Importance of Trust

Your website is one of your business’s most important marketing tools. How it promotes your business to potential customers is crucial. Most people will check out your website to verify your credibility before they consider doing business with you. When your website displays your professionalism and trustworthiness, it eliminates fear and puts customer’s minds at ease. And getting your website to do just that for the people you want to impress might actually be easier than you think.

The Plan

To build trust with your website, prominently feature information that potential customers need to see before buying— anything that vouches for your business or products and that helps visitors put unfounded fears to rest. Showing off your company’s positive reputation and long-term commitment to the industry and the community is important. So is having current or past customers rave about you, your products, and your services.

Below are some ideas to work into your current or new website. The more successful you are in incorporating them, the further down the road you’ll be to building trust with potential customers.

Showcase your accreditations

Are you accredited by a business or trade organization? People want to see that official stamp of approval on your qualifications. The same goes for your workforce. If you own an auto repair shop, don’t neglect to mention that your mechanics are all ASE certified. Have a cleaning business? Let people know that you’re licensed, bonded, and insured.

Tell ‘em you’re a member

People want to know that they’re doing business with a company that’s in it for the long haul, and your participation in a professional business organization tells them just that. If you’re a member in good standing with an organization like the Better Business Bureau, mention that in a prominent place on your site, like the header or home page. You can also include your professional affiliations on your About Us or Contact page. Include the organization’s logo and a link to its website.

Brag about business awards

When your business receives any type of prestigious award, it should be home page news on your website. Include details—who sponsored the award, other past winners (as long as they’re not competitors), the history of the award, etc.—so that visitors to your site know that not just any business can qualify. Once the honor is no longer home page news, start an awards section on your site.

Highlight media coverage

When your business makes a media appearance of any sort, whether it’s an interview on your local radio station or a segment on the local news, it shows people that you’re a sought-after expert. In addition to an audio or video clip on your site, you might want to add a transcript of the conversation.

Put customer testimonials to good use

No doubt you’re already actively collecting customer testimonials. There are numerous ways you can use these on your website. The traditional way is to devote an entire page of your site to your customers’ gushings. Another approach is to scatter them throughout your site so they appear on every page. However you choose to implement them, remember to update customer testimonials frequently. People who visit your site often will be delighted to see fresh testimonials from your business’s customers.

Look professional

A website that doesn’t follow generally accepted design standards, contains outdated/inadequate/ incorrect information, or is just sloppy in general won’t do your business any favors. In fact, it’s a warning sign to potential customers. Keep your design simple, uncluttered, and clean. Ensure that your website is easy to navigate. Edit your content for typos, grammar mistakes, and old information. Update your content frequently so that visitors know the most recent happenings with your business. Consider publishing industry and/or customer-centric content on a regular basis. It lets visitors know that you’re an expert at what you do.

That’s How You Do It

When you follow the tips outlined above, you’re well on your way to using your website as a valuable marketing and trust-building tool. So get going today, and start turning those website visitors into lifelong customers.

About the Author:

This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.