SCORE

Your brand is way more than just a nice looking logo. If you think branding is just color schemes and design, that’s just a tiny part of it. Branding is how the public sees you and/or your company and what they perceive when they first encounter your website, business card, social media pages — both business and personal, it’s your domain name, even your email address!

Your brand should immediately tell someone — whether they’re a potential customer or referral source — what it is that you do. It also should reflect your company’s image, reputation and professionalism.

One of the first things you can do to improve your brand image is to stop using your AOL, Gmail, Yahoo, Hotmail, Cox, MSN, etc. address for business.

Sure, it’s free, easy and convenient and you’ve had it for years, but think of it this way, anyone can set up a free account — including, fake companies, scammers and spammers. What looks more professional: ACompany@gmail.com  or YourName@YourCompany.com? The latter one, right? Also, if you want to set up a free LinkedIn company profile, you must have an email address with your company’s domain name. Why? They want to make sure it’s a real company. On Facebook and Google+ anyone can set up free pages for causes or fan pages for anything. Save the free email account for your personal use.

If you have a website hosted somewhere, even just a domain registered like with GoDaddy, more than likely, you have free email, so check with them. Then set it up in your email program or you can check email directly on your hosting company’s website.

Now, if you’ve been using that other email and it’s everwhere, you need to set it up to forwarding to your new business email. Go to your service’s help page to learn how to set that up. Send a couple of test emails to make sure it’s working.

Then you need to change your email address everywhere: business cards, website, social media, etc.

On using your name vs. “info” or something else

“Info” is very impersonal. Using your name tells people that there is a real person behind the company name. Use “info” as a catch-all address or if you have multiple employees checking emails.

So ask yourself: What does my online image say about me or my company? If you don’t like the answer, fix it.

Check out all the marketing seminars and workshops that Greater Phoenix SCORE presents. 

And you can always get some FREE advice from a SCORE mentor on your company's branding. Click here to book a meeting. 

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
Branding is more than a logo