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LinkedIn is a powerful marketing tool that most people think is just a place to have your resume when you’re looking for a job. It’s so much more than that!

LinkedIn is the largest professional network.

Do you belong to a chamber of commerce or association? Well, LinkedIn is live networking on steroids and online. It’s where you can literally toot your own horn, give advice, get known as an expert in your field, meet people who can give you referral as well as start building relationships with potential customers.

LinkedIn gives you several opportunities to brand yourself or your company by allowing you to upload files and videos, both in your summary and in your experience. Everything you put on your LinkedIn profile page is part of your branding:

  • Picture
  • Headline
  • URL – the web address for your personal profile (get rid of the numbers!)
  • Summary
  • Experience
  • Skills
  • Education
  • Projects
  • Writing for LinkedIn’s blog – yes anyone can!

Your LinkedIn profile heading is crucial.

You have a few seconds to catch someone’s attention. Your headline appears next to your name and picture every time you share a post or link on your LinkedIn updates. This video from LinkedIn gives a cool tip on how to stand out from the crowd with your profile headline.

So go right now to change that LinkedIn headline!

We’ve got a “LinkedIn: Beyond the Resume” class coming up, that’s given regularly, you’ll learn everything you need to have a completed profile, how to build a company business page, what to post where and writing for LinkedIn. Check the class schedule here.

LinkedIn, like all the major social media networks, is a powerful branding tool – learn how to use it properly and effectively!

About the Author(s)

 Giselle  Aguiar

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
Branding on LinkedIn