Everyone wants to build a following on social media. Two of the benefits of social media marketing are increased exposure and driving traffic to your website. 

  1. The more followers you have, the greater the chance that they'll engage with your posts -- share, like, and/or comment.
  2. The more engagement you have, the more REACH you'll get and the more likely you'll get someone to click on the post and visit your website.
  3. Increasing your website visitors also increases the chances that'll they'll do something -- convert into a lead or a sale. 

If you don't share good content that your target market is searching for, then you won't grow your following. 

This infographic from SalesForce has some of the best online marketing tips that I could ever have compiled in one place. 

Greater Phoenix SCORE holds several online marketing classes each month all over the Phoenix Valley. Click here for the calendar of Small Business Workshops.

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
Become a follower & content magnet