Everyone wants to build a following on social media. Two of the benefits of social media marketing are increased exposure and driving traffic to your website.
- The more followers you have, the greater the chance that they'll engage with your posts -- share, like, and/or comment.
- The more engagement you have, the more REACH you'll get and the more likely you'll get someone to click on the post and visit your website.
- Increasing your website visitors also increases the chances that'll they'll do something -- convert into a lead or a sale.
If you don't share good content that your target market is searching for, then you won't grow your following.