It is said that for any business to attract new customers to "always be marketing".
One easy way to do that is to have a functioning website, up 24/7, that's optimized for the Google. Since Google has over 88% of global search, it behooves you to follow their rules and the other search engines will find you.
This year, the Internet turns 30 years old! That's 1989! I discovered the World Wide Web in 1995, taught myself HTML and started my business designing and building websites for companies. This was before Google even existed. You didn’t "search" the web, you "surfed" the web. You really didn't know where a link would take you.
Yahoo came around in March of 1995 with a topic directory. You could search the directory with keywords and eventually they brought in local directories. Google had to be different and 3 years later, came up with an algorithm that crawled and indexed all text and links in web pages so people could search for something and find it easily.
Then early marketers invented what are now known as "black hat" search engine optimization (SEO) tactics. That included:
- Keyword stuffing: adding high-trending keywords invisibly on your site that fooled the search engine into putting your site on the first page even though the keywords had nothing to do with what your site was about.
- Buying unnatural backlinks on irrelevant sites.
- Duplicating content on your website.
This infographic from Red Website Design show these and other tactics that will get your site de-indexed by Google. And if that happens, it will take a lot of time, effort and money to get you back on Google’s good graces.
I present a class for Greater Phoenix SCORE once a quarter called “How to Get on the First Page of Google”. I explain the proper tactics to beat your competition on the first page of Google. Visit the Workshops link for the complete calendar.