Face it. Social Media is not going away any time soon. You either have to embrace it, or get left behind in the dust. The info graphic below shows the 8 common social media marketing mistakes made by most newbies to the world of online marketing. I’ve added a 9th.

  1. Having no social media marketing strategy. You need both a strategic plan and a tactical plan and it’s going to change every month!
  2. Creating accounts in too many platforms too soon. I usually tell people you need to at least have a presence in the major ones: LinkedIn, Twitter, Google+ and Facebook. Not everyone needs to be on Pinterest, Instagram, YouTube, and the over 500 other social entities out there. You need to clearly identify your target market, then do research to discover which networks they frequent the most and focus on them.
  3. Paying for fake followers. This absolutely is a waste of money. First, they are NOT your target market. Second, they are NOT going to share your posts nor buy your products or services. It hurts rather than helps. Related Article: Buying Twitter Followers gets you Nowhere
  4. Talking too much about yourself. Related Article: It’s not all about you!
  5. Using irrelevant and excessive hashtags. On Twitter, 2 hashtags max. On G+, Pinterest, Instagram and Facebook you can get away 2-4, but don’t over do it. Just because something is trending doesn’t mean you can relate it to your business. Related Article: What is a Hashtag?; Related Article: How to hold a Twitter Chat with a #Hashtag
  6. Sharing too much in a short amount of time. Spread your posts out. Use a scheduling tool like HootSuite.
  7. Forgetting to proof read. Especially if you’re posting on a mobile phone. It’s very easy to hit the wrong letter and then the phone thinks it’s another word, well, it happens to the best of us! Remember, it’s your online image and reputation that’s at state here!
  8. Neglecting the “social” in Social Media. I tell people that you can automate a lot of the “media” but you still have to be “social”. The whole idea of this is to build relationships with your current and potential customers! A robot can’t do that for you!
  9. Bonus – Not getting trained in how to properly and effectively use the networks and the free tools that are out there. Each network has a different culture with its own do’s and don’ts. Learning how to use them and applying that knowledge, will, in the long run, save you time and money and you’ll get results. Related Content: Should you Outsource your Social Media Marketing?

Common Social Media Marketing Mistakes

About the Author:

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

Social media marketing mistakes