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Why should you, an extremely busy, small business owner even bother with social media marketing?

Here's are the 7 benefits of Social Media Marketing

  1. It establishes you or your company as an expert in your field or industry. It builds trust and credibility. People buy from whom they know and trust.
  2. Builds brand awareness. It used to be if you weren't in the Yellow Pages, you didn't exist. Then it was if you didn't have a website, you didn't exist. Now it's if you're not on social media, you don't exist.
    However, having and incomplete social media profile is like having a sloppy lobby.
  3. Helps distribute your marketing message. You can reach thousands of people faster and cheaper than ever before.
  4. It’s networking on steroids - social amplification - when someone with a lot of friends shares your content, your reach increase by the number of followers they have.
  5. Sharing useful information about your product or service. Talk to your target market and help them solve their pain points (problems).
  6. Helps drive traffic to the website. Sharing each and every blog post on social media entices people on the networks to visit your site. Then it's up to the call-to-action on your website to convert a visitor into a lead.
  7. Helps with SEO. You can also say, if you don't come up on the first page of Google for your keyword search, you don't exist. 

SCORE gives you ample opportunities to learn how to leverage the power of social media marketing with local, live classes. Click here for the schedule...

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
The 7 Benefits of Social Media Marketing