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Written By: The GoDaddy Team

The Power of a Website

No matter your company’s size or industry, it’s essential to have a strong website. If you’ve got a product or service to provide, you want people to know about it. A strong Web presence helps ensure that your customers can find you, recognize you, respect you, know what you have to offer, and give you their business.

Consumers use search engines to find information on products, services, and businesses. If you’re not in those search results, you risk losing a bit of credibility, because consumers expect businesses to have websites. When they do find your website, it should represent your brand and let everyone know who you are. Your site is your virtual storefront and an excellent way to make sales. You’re open 24/7 and available to a global audience.

5 Simple Steps

The idea of building your first website can be confusing and intimidating. However, regardless of your technical or Web skills, it’s easy to get started and get your site live in just a few steps.

Step 1.   Get a Website Address

A website address, otherwise known as a domain name, is just as important as the name of your company. Your domain is your identity and address on the Web. You want a name that both fits your business and is easy to find and promote. Actually, some small-business owners name their business based on the domain name they get. It’s that important.

Step 2.   Outline Your Website

Take some time to figure out what to include on your site. While some websites can be very complex with a variety of pages, you can actually build an excellent, effective site with five of the most common pages found on business websites.

·         Home – This page introduces your business and tells visitors what to do now that they’re there. Give them a call to action, such as Call for a Quote, Make a Reservation, or Buy Now to Save.

·         About Us – People want to do business with people they trust. This is your chance to share a little bit about you and create a connection so they want to do business with you.

·         Services/Products – This is where you can brag a bit about what you do and what you can do for clients. After all, no one can tell people about your products, menus, or services like you can.

·         Testimonials – Why not let others brag for you? Customers are more likely to make a purchase from a site that has user reviews. So, add a few quotes and reviews from your past customers. 

·         Contact – Your customers have been through your site, and you’ve got them hooked. Make sure they know how to contact you via phone, email, and even a physical address.

Step 3.   Choose How You’ll Build It

If you’re not too adept at Web design, you can build your own site with the help of a simple designer that offers quick-start design templates and built-in hosting; you just provide the content. However, if you’re a little more tech savvy, you can get a reliable hosting provider and build your own site in an application like Dreamweaver® or WordPress®. If you’d rather save the time of doing it yourself, have a professional design team build and maintain your site.

Step 4.   Create Content

When coming up with the content for your site, don’t overthink it. Keep it short and to the point. You can even steal from yourself; use content from any existing informational or marketing materials you already have.

Step 5.   Publish and Promote

Once you’re all set, publish your glorious site for the world to see. Then, don’t forget to promote it. Tell your friends, family, strangers in the checkout line, anyone. Put your site on your business cards, in your email signature, and on your favorite social media sites. Also, update your website content frequently; no one likes stale content.

That’s All There is to It

A website is the foundation for having a Web presence, which you definitely want to help your business succeed. So, start the process immediately; it looks like you’re a mere 5 steps away from a beautiful, powerful website.

About the Author:

This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.