Branding is so much more than just a logo!

This video highlights the top 5 branding mistakes businesses make – no matter what size they are!

  1. Being insensitive. Some companies have taken advantage of a trending phrase on social media to promote their product, but they didn’t check to see why something was trending. It was a shooting or some other catastrophe.
  2. Brazen changes. Don’t do what Coke did! Hash out all the pros and cons before rebranding or making a major change to a proven product or service.
  3. Inconsistency between channels. If someone lands on your Facebook page or your website, they should know in seconds who you are and what you do.
  4. Ignoring the follow-up. Touch base with past clients. You never know if they might need your services again.
  5. Lack of sincerity. Honesty, openness, integrity. It’s no longer about B2B or B2C. It’s P2P – person to person.

Greater Phoenix SCORE offers many different classes including branding and marketing. Check them out here.