Introducing the online world to your business and getting people to visit your website is a huge accomplishment. But getting your visitors to do what you want them to do on your site – buy products and services, sign up for your newsletter, engage with other visitors, raise awareness for your cause, share your site with their friends, etc. – that is THE goal. Fortunately, a few simple engagement basics can bolster your connection with customers and prospects.
A lot of people are afraid to interact with their website visitors for fear that they’ll scare them away. Too much interaction can intimidate your guests, but just the right amount of engagement will make them feel acknowledged and appreciated. Take a look at the top four ways to interact with your visitors and turn them into loyal customers/fans of your website:
Giving your visitors a way to contact you is one of the best ways to break communication barriers. When they find your site, make it easy for them to find the contact information they need to get in touch with you: phone number, email, physical address, and social media handles. Include your primary contact info on every page of your site! Your visitors want to feel like their needs can be met at any time, so reassure them that you’ve got their backs.
Reach out regularly.
Maintaining consistent communication is crucial to establishing a relationship with your visitors—and email is a great way to interact, without being overbearing. Visitors can email you using the contact information listed on your site, and you can use a contact form and/or newsletter sign-up form to collect valuable customer info!
When a customer gives you their email address and opts-in to your email marketing campaigns (i.e. newsletters), this opens the door to many opportunities. You can send them company announcements, industry news, product updates, trade show dates, sales and discounts, even videos! It’s an effective way to draw your visitors back to your site.
If your business offers products or services, customer reviews and testimonials are outstanding, credibility-building content to add to your website. As customers preview your products and services and see what previous customers have said about them, they’ll feel more confident doing business with you.
In addition, when you give visitors a way to leave feedback on your site, you empower them by making it clear that their opinions really do matter! Let your customers tell you what they want or don’t want, and use their feedback to help improve your business and website.
Keeping your visitors up-to-date with information about your website and business is one of the best ways to keep them coming back. People want to know that the site they’re visiting is fresh and accurate, which is why maintaining your content and/or creating a blog will help gain traction with more customers. Use your expertise and insight to give visitors a better understanding of who you are and what you know. They’ll appreciate the transparency.
Now that you know some of the basics of interacting with visitors, it’s time to start engaging! Use these four basic tools to help kick off the next chapter of your online journey. Good luck!
This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.