Business owners may not realize that they need to think through before selecting a business name and a website.

  1. Avoid Trademark Infringement. You need to research your business name locally, statewide and nationwide to see if there are other businesses with that name. Why does this matter? There may be another business that has that name trademarked. It doesn’t matter if you are a bakery or an accountant; you need to do your research. You can use this tool to search yourself or make an appointment with a SCORE mentor to help you with this to avoid trademark infringements.
  2. Memorable Website Domain Name. You will want to make sure that your business URL, domain name is not taken. It is easier for a prospect to remember your business website if it matches your business name. Preferably, you want your domain name to be short and easy to remember. This includes being void of underscores and dashes for the same reason that people do not remember those.
  3. Create a Social Media Identity. Before you register your business name, check to make sure that it is available with the social media channels your customers use.

After completing these steps, talk with a SCORE mentor about your business name, setting up your business structure, and registering your business.

About the Author(s)

 Mary Beth  Huffman

Mary Beth Huffman, owner of IMPACT Marketing and Public Relations, is a creative business consultant who gives businesses a voice. She is a business consultant, writer, speaker, mentor, foodie and triathlete. Mary Beth helps businesses stimulate growth to excel to the next level. Her public relations campaigns have landed clients in local and national platforms and trade publications like Las...

Business Consultant, IMPACT Marketing and Public Relations
3 Reasons Why You Need to Take Time Naming Your Business