By Genevieve Tuenge, Content Editor and Writer for GoDaddy

In our technology-driven world, where an increasing amount of business is conducted online, history always repeats itself. In the 1990s, business owners rushed to get their business on the Web, and now the biggest trend is mobile – and everyone wants a piece of that action. But to reach customers on their smartphones, you’ve got to start with the obvious – a mobile site.

Sure, a mobile-friendly website has easier navigation, bigger buttons, readable fonts and faster load time – but how will it impact your success online? Let me walk you through three benefits that are reason enough to invest in a mobile version of your site:

More Reach, More Business

Mobile phones are portable and affordable, which is why it’s no surprise that more than 90 percent of the world’s adult population owns and uses one.* With a mobile site, your local online business can go global – giving more people the chance to do business with you.

Get Found, Faster

Smartphone apps, search engines, and virtual personal assistants like Siri® and Google Now™ make it easy for consumers to find local businesses using their mobile devices.  And Google’s strong push towards mobile optimization suggests that having a mobile site can improve your search engine optimization (SEO) online.

Smart Investment

Mobile sites are simple, easy to make, and inexpensive. There are even apps that help you create free mobile-optimized sites, in minutes, right on your phone. And there are website builder programs that automatically convert your site to work beautifully on smartphones – no skills required!

So, what are you waiting for? Go mobile, get found, and watch your business soar!

Genevieve TuengeBio: Genevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+.

*Source: Pew Research Center’s Internet & American Life Project

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