By Maxym Martineau, GoDaddy, Copy Editor

‘Tis the season to spread some cheer, and email marketing is a great way to do it! While customers are hustlin’ and bustlin’ with holiday shopping, now is the time to remind them that you, too, have some holiday offers. If you’re looking for ways to engage with your readers this shopping season, spruce up your regular email newsletter with these three tips.

  1. Be festive (but also respectful).

It’s easy to slap a Santa on your newsletter and call it a day, but what if your readers don’t observe Christmas? You don’t want to exclude any potential shoppers by signaling out a holiday they might not observe.

Pro tip: Feel free to incorporate festive images and logos with your season’s greetings, but use visuals that speak to your entire readership.

Try out tweaks and design alterations on a test base first. Take note of where people are clicking and what you can do to increase engagement. Everyone is looking for the perfect gift, the next best recipe for honey-baked ham, and fun decorating tips. You never know what holiday tip will turn a reader into a customer.

  1. Amp up your voice.

With the holidays fast approaching, take advantage of this opportunity to use festive lingo and language in your company’s messaging. Wish your readers success in the coming year, or a simple “Happy Holidays” in the email subject line. However, bear in mind that like images, your newsletter’s tone and language shouldn’t exclude any of your readers.

Don’t be afraid to amp up your creativity. If you’re a small business, infuse festivity into your product or service offerings in your newsletter:

  • Spread the warmth this holiday season with our slow-roasted coffee.
  • Dreaming of a white holiday season? Gear up for the snow with our outdoor wear.
  • ‘Tis the season for giving. Enjoy 20% off on us.

Regardless of the season, stay true to your company’s voice and tone. It’s OK to branch out and be festive, but don’t completely alter your brand. The last thing you want is for your readers to be confused when they’re getting ready to spend big holiday bucks.

  1. Offer end-of-the-year specials.

While this might seem like a no-brainer, offering year-end discounts, specials and bundles is a surefire way to show your customers you’re on the holiday shopping train. You could even try your hand at gift baskets to show your customers just how well your products bundle together! Just be sure to remind them of your awesome deals in your newsletter

  • Happy holidays from us to you. Enjoy 10% off now through December 31.
  • Simplify your holiday shopping with our pre-made gift baskets.
  • Ready to wrap? Our holiday-themed wrapping paper is buy one, get one.

Now that you’ve advertised your best sales, customers will know where to shop this holiday season.

Happy holidays to all!

The holidays are already upon us. Take this opportunity to be festive, play up your voice and creativity, and show off your year-end specials. And if you don’t know where to start when it comes to writing newsletters, you can check out this article to get up and running in no time.

About the Author:

Maxym Martineau Maxym Martineau is a copy editor and staff writer for GoDaddy. She’s an avid reader with an unhealthy addiction to Dr. Pepper and chocolate. She binge watches TV shows like there’s no tomorrow and is always up for a good plot discussion. You can follow her on Twitter @maxymmckayfor further shenanigans.


3 Holiday Email Newsletter Tips to Boost Engagement