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So you're thinking of setting up an ecommerce site to sell products and make some money during the holiday season. It is realtively easy to do. However, just as anything having to do with technology, things can go wrong, mistakes can be made. Furthermore, though it may seem simple to just throw up an online store, there are a lot of things to consider. 

19 Important Factors to Think about when Starting an Ecommerce Business.

  1. Your domain name. Keep it short and simple -- easy to remember. It is possible that your preferred domain may be already taken and you'll have to get creative. Don't take all your keywords and stuff it into a domain name. 
  2. Create a logo. This is the main factor of your branding. It should be eye-catching, yet tell someone in a few seconds what it is that you sell.
  3. Research. Check out several platforms and make sure you're comparing apples to apples. What's included? What's not included? Othere things to research: Who's your competition? Who's you're target market? What products are in demand?
  4. Write up a Business Plan. If you fail to plan, you plan to fail. Even if you plan on doing this for a short time, you must have a business plan. This will include your marketing plan. SCORE has a free Business Plan Template.
  5. Include an "About Us" page. Because of all the scammers out there, having a proper About Page, will make the difference from potential customers trusting your business or going somewhere else. People buy from whom they know and trust
  6. Ignoring SEO. You want to make sure your can be found when someone is searching for what you have to offer. Pin all your products to Pinterest!
  7. Budget contraints. It costs some money to set up an online store. If you want a custom website and depending on the number of products, figure it will be from $750 to $2000. Free ecommerce sites like Shopify and Etsy do have some charges. You'll also have do some strategic and tactical, time-consuming, yet crucial online marketing. Are you prepared to do that yourself or do you need to hire an expert? Of course, there are many free tools that you can use to accomplish the set up and marketing, but they take sweat equity. How much of that sweat equity are you prepared to invest? You may have to do some paid advertising on Google or the social media networks. Here you can spend anywher from $50 - $500 a month. 
  8. Stay focused. If you've got too many irons in the fire, nothing will get done. 
  9. Be customer-centric. It's all about them. Make sure the "user experience" is the best it can be. One frustrated or angry customer can kill your business overnight. 
  10. legal issues in ecommerceKnow your potential legal issues. Make sure you have everything "on paper" -- shipping info, where it ships from, how soon will the customer receive their order? Return policy? No verbal contracts!
  11. Plan carefully if you do a contest. Contest can be a quick way to get exposure, but there are many legal issues. Make sure everything -- rules, prizes, etc. -- is perfectly clear and planned out.
  12. Blog. Most of the online platforms offer a blogging platform within your ecommerce site. This is important for SEO and attracting the right target market to your website. 
  13. Don't ignore influencer marketing. This does take some time to establish if you don't plan on spending money on this and you don't happen to know any celebrities with significant (over 10,000) followers in your field. 
  14. Don't depend only on traditional marketing. Your store is online and the majority of your marketing has to be online. 
  15. Shipping. Logistics are a critical part of your ecommerce business. Make sure it's throughly planned out and you've addressed all the options. If you are selling handmade goods, make sure you have plenty of items in stock before you launch. 
  16. Mobile Ready. Most of the ecommerce platforms come mobile-ready and mobile-responsive, but make sure that it works on all devices. 
  17. Loading Speed. If you're building your own ecommerce site, make sure it loads in seconds. People are not going to wait for your site to load. 
  18. Product information. Keywords, keywords and more keywords. Fill up your product descriptions with all the relevant keywords. This will help you get found. 
  19. Choose the right ecommerce platform. This is part of your research. 

This infographic from HostingClues has more details on how these 19 points can be costly mistakes when building an ecommerce business.

mistakes to avoid when launching an ecommerce website

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
19 Mistakes To Avoid When Launching An Ecommerce Website