Need Help Growing Your ECommerce Website?

Here is some advice that can be implemented right away to help grow your e-commerce website. Most business growth tactics require a marketing budget, but many can be accomplished with organizational teamwork.

Don't worry, if you are on this journey alone we have some marketing tactics for you too.

What is an eCommerce website?

Before we dive into marketing tactics let's first define what an eCommerce website is. Typically "eCommerce" websites facilitate the selling of products or services over the internet. The most notable example would be Amazon. The exciting world of eCommerce had made the founder of Amazon, Jeff Bezos the richest man in the world.

Using eCommerce to keep your business relevant.

Continuing to advance your strategies and adapting quickly to changing conditions have always been must-have qualities with effective marketing. In today's highly competitive digital age, this is truer than ever. Consumers expect more and it's your job as a business owner to provide it.

ECommerce websites provide convenience.

The explosion of eCommerce websites are a direct reflection of society’s desire for convenience. ECommerce websites offer convenient ways to shop for the items we use most.

Increase revenue with eCommerce features.

Today we’re seeing more old-school businesses models and already established companies implementing eCommerce strategies. The outcome is resulting in increased revenues and increased customer retention. In this article we’re going to share several tips every eCommerce business should be implementing.

Many established businesses are shutting down for not implementing these tactics sooner. Implementing these tips into your business will keep you current, and slingshot you past the competition who isn’t utilizing eCommerce. Below are some fool-proof marketing tactics to help boost exposure and sales for your eCommerce website.

Creating a good, streamlined website that showcases your business should be your primary concern. However, a lot of businesses already have that covered. What many businesses have yet to master is how to properly use a pre-existing website to bolster sales and increase their overall exposure. If you're a small-time to medium-scale business owner who wants to make the best out of your business' website, below are several tactics to ensure you get noticed. These strategies will ensure that your eCommerce website has a strong, steady, and memorable online presence. These actionable tips will help you skyrocket your eCommerce sales.

Choosing an eCommerce platform for your website.

Choosing an e-commerce platform Choosing a good ecommerce platform is a relatively easy choice as long as you’ve done the proper research. There are many platforms to choose from but a few have been around the longest and continue to improve due to a very competitive market.

Shopify, WooCommerce & BigCommerce

Shopify, WooCommerce & BigCommerce come packed with tools already built in to maximize performance of your eCommerce website. These eCommerce website platforms are already optimized for SEO and Paid Search marketing tactics.

Techniques to Guarantee Consistent Online Marketing Presence

Today, even if you have a physical business, increased exposure online is necessary to increase sales and revenue. Creating a website that best reflects your business' product line, services, and overall vision is a necessity. A business that has a strong online presence can thrive with or without a physical location. But if you really want to up-the-ante, try implementing the following:

1. Use social media to your advantage – nearly everybody these days has at least two social media accounts. Incorporating a social media page to your pre-existing website is sure to improve your chances of being seen. Because it's very easy to like, share, and recommend products and services from businesses with a strong social media presence, developing a good, reputable online persona should be a must.

2. Create engaging content – whether it's blogs, vlogs (video blogs), or online infographics, content that is informative and eye-catching increases the overall traffic to your social media page. As you're planning your content creation, make sure that your content is specifically designed for potential clientele within your target demographic.

3. Take advantage of local celebrities – local celebrities make for great influencers, especially if you want to boost the credibility or popularity of your business.

4. Harness the power of online reviews – if you want a product or service with limited popularity to gain more traffic, reach out to local vloggers and bloggers and have them review your products. Like the power of influence that celebrities have, reviews by regular people who have a strong online presence and a large fan base can help your business expand its horizons to attract even more potential clientele.

5. Customise and optimize your social media page – try to merge your social media page and your online shop with the help of platforms like Shopify or Etsy to speed up sales. People are more likely to buy things that catch their attention right then and there, so optimizing your social media site to become an eCommerce page in its own right will make online ‘window shopping' a breeze.

6. Focus on pain points to grow your eCommerce website sales - Focus your marketing efforts on products and services that solve real pain points. Fix real problems for your customers and watch your LTV improve too. LTV means “lifetime value” per customer. Increasing your website’s LTV is a defining factor for a self-sustaining eCommerce business. The money your customers spend over long periods of time should be more important than 1 time purchases.

7. Don’t be everything to everyone - Don’t try to be Amazon right out the gate and offer everything. Fine tune every aspect of the customer journey from discovery of your products to completion of purchase before adding more inventory. Creating an experience your customer’s love is the ultimate strategy to building a successful eCommerce business.

8. Adding Upsells and Downsells - Perfecting your website’s upsell and downsell offers is a much easier way to earn repeat business from your customers. Meaning if you sell a 3 pack of something, also offer a 5 pack for the upsell and a 1 or 2 pack for the downsell. Downsells also help with shopping cart abandonment. We’ll touch in this too later in this article. Upsell and downsell marketing plans also lead to a larger LTV per customer.

9. Facebook, Instagram & Google Ads - Everyday eCommerce websites are growing their business leveraging the pay-to-play ad networks provided by Facebook, Instagram & Google. These platforms can provide same day revenue when managed correctly. If your business is fortunate to have a marketing budget paid ads are a highly recommended growth tactic.

10. A winning formula for paid ad networks - Many businesses want to spend money with ad networks to grow their business but are unsure what size budget to allocate. This formula isn’t 1 size fits all for every ecommerce website but it's a great place to start until you have clarity on what is most appropriate. Ad budgets are mostly dependent on your marketing budget tolerance level. The ultimate goal is to find a winning formula that delivers you profit from every dollar spent.

11. Suggested marketing budgets for ecommerce websites - The rule of 20% is a great place to start your journey. Below we’ll explain what this means. Before we explain the rule of 20% it’s important to note these are just suggestions. The rule of 20% suggests that if your goal is to generate $10,000 in new business revenue your marketing budget should be $2,000. We recommend monthly spend ranges.

12. Adding more ROI to your marketing spend - Repeat customer business and referrals are the 1, 2 punch. When your business receives repeat customer purchases and referral purchases that revenue doesn’t come at the expense of your monthly marketing spend. Over time your monthly marketing costs may actually lower when measuring against your total monthly spend.

13. Use referral programs to increase repeat customer business - Reward people for telling others about your business. ReferralCandy is a great tool for getting more word of mouth sales. Create referral programs that motivate the person offering the referral and the person accepting the referral.

14. Use subscription offers to grow your eCommerce business - Using subscription products and services an excellent way to increase customer lifetime value, lower your marketing costs and reap the benefits of predictable revenues. Do your research and you’ll likely find other related products and services that compliment your eCommerce business and support white labeling.

15. Use white label products and services to grow your eCommerce business - White labeling someone else’s product is an excellent way to increase your offerings without increasing your expenses. Google search: white label (your business product or category). Specifically search for products that require refills and services that require continued maintenance.

16. Add an exit offer to your ecommerce website - Adding an exit offer to your eCommerce website is an excellent way to earn a customer’s future business. Hello Bar is an easy to implement tool for leveraging exit offers to collect emails for continued marketing campaigns.

Hopefully we’ve provided you with actionable information you can begin implementing into your eCommerce website right away. These are tactical growth strategies that will help you skyrocket your eCommerce sales.

Greater Phoenix SCORE holds many workshops to help you learn how to grow and market your small business. Click here for the full schedule of affordable classes in the Phoenix Valley. 

About the Author(s)

 Jason  Valasek

Jason Valasek has been an online marketing expert and internet entrepreneur since 2007. The majority of his professional career has been focused on business growth strategies for his business, other business owners and mentors he's had along the way. He’s been fortunate to work for a variety of entrepreneurs and skilled business professionals. Each mentor provided him with new...

Online Marketing Expert,
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