Did you know that certain blogging mistakes can cause Google to ignore your website? Yeah.
And, you DO want to attract people to your site, right?
What about converting visitors into leads or sales? Of course!
Amazingly enough, there are just a few tweaks you can make to your blog that will make a difference and help your digital marketing efforts be successful.
You Want To…
- build credibility and trust
- increase traffic to your site
- entice people to visit
- grow your email list with conversions
- come up on the 1st page of Google
- get visitors to stay on your site longer
- get more sales!
Here are 12 of the Biggest Blogging Mistakes that I see Small Business Owners make. And they are all fixable.
- Using the free WordPress or other free, third-party blogging platform. Having your own website with a company domain gives you credibility.
- Using industry jargon. You’re the expert, your reader is not. Write for an 11-year-old.
- Not creating fresh, relevant content regularly. Google ignores stagnant websites!
- Not sharing your content on social media. This is the main way to publicize your blog posts. Drives people to your site. Additionally it helps with SEO!
- Trying to be cute with your headline. Clickbait not allowed.
- Writing long paragraphs. Boring!
- Not adding the title of the post or keywords to image “alt text” descriptions. This helps with SEO!
- Not adding keyword tags relevant to your blog post. This is what the search engine sees.
- Not proofreading before publishing. Check spelling and grammar. It is your online reputation! Google actually notices grammatical errors.
- Not having links to other internal, related content to entice people to stay on your site longer. The longer people stay on your site, the more chances they’ll do something.
- Not having relevant external links. Link to related sources or quotes from other articles. This actually helps with SEO.
- Leaving default widgets like “archives”. No one is going to look for what your wrote on a specific day. They’re looking for topics.
- Not having an "About" page. In these days of fake news, people need to know who is behind the article and the company. Transparency is key.