10 Mistakes to Avoid in Marketing Emails to be Effective Several aspects of online marketing work together. You can't just have a website and expect prospective customers to find you and buy your products or services. Your marketing plan should include email markting, blogging and social media. It all works together. 

And you want your marketing efforts to be effective, right? 

Seriously, what use is doing marketing if it doesn't bring results? 

The infographic below from CitipostMail, shows what to do and what to avoid to have an effective email marketing campaign. 

In a nutshell, for emails that get results, you should avoid...

  1. Wordy subject lines. You have 7-8 seconds to catch someone's attention. Also, most email readers will cut off titles after a certain number of characters. You don't want (...) to be there in place of critical words. Use the CoSchedule Headline Analyzer to help you create good blog post headlines as well as effective subject lines. 
  2. Certain words that will automatically land you in the junk or spam folder. Avoid "Free", "save money", "sale", "% off", and "reminder". 
  3. Talking just about you, your business, and how great your are. The reader wants to know, "How can you help me?" "What's in it for me?" "How can you solve my problem?" 
  4. Bait and switch subject lines. Be honest, clear and transparent. Write an enticing subject line, then deliver on it. 
  5. "No reply" email addresses. Nothing is more frustrating that wanting to reply to an email only to discover that the return address doesn't go anywhere. You want to build relationships with your customers. 
  6. One huge image. Many folks hide graphics so the emails load faster. And on mobile devices, they are made smaller. 
  7. Broken links. Sure mistakes happen. Always send yourself a previw email and check all the links. 
  8. Typos. Yes, they happen to the best of us, but that's why you send the preview email. While you're checking the links, read the text aloud to yourself to catch those typos. Or have someone proofread it for you. 
  9. Content without value. This is where knowing your target market is crucial as well as segmenting your list. If the topic is no of value to the recipient, they're going to delete it and/or unsubscribe. 
  10. Too many Calls-to-Action (CTAs). Keep it simple. Don't confuse people. Don't give them too many choices. OK, the newsletter email can be an execption to this, but if you're doing a special promotion, send an exclusive email for that. 



About the Author(s)

Giselle Aguiar, Social Media Marketing Consultant, Coach & Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995. Her goal is to Empower Small Business Owners to Become Social Savvy! ...

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
10 Mistakes to Avoid in Marketing Emails to be Effective