Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995. She started her career in retailing, then transferred to the hospitality and travel industries before focusing on marketing and advertising. She recently published an ebook: "The Blueprint: Strategies for Effective Social Media and Digital Marketing: Your Total Digital Marketing Strategy Solution!" She manages the SCORE Greater Phoenix weekly newsletter and is their blog editor.