Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media, search engine optimization (SEO), content marketing, and email marketing automation setups, training and coaching. She's been doing Internet marketing since 1995. She began her career in retailing, then transferred to the hospitality and travel industries before focusing on graphic design, marketing and advertising. She recently published an ebook: "The Blueprint: Strategies for Effective Social Media and Digital Marketing: Your Total Digital Marketing Strategy Solution!" She manages the SCORE Greater Phoenix weekly newsletter and is their blog editor.