Dr. Craig Shoemaker is Professor Emeritus of Marketing at St. Ambrose University, Davenport, Iowa and currently lives in Chandler, Arizona. Dr. Shoemaker holds a BA in Economics from Mount Union College, an MBA in Finance from Keller Graduate School of Management and a Ph.D. from The University of Iowa. Dr. Shoemaker’s professional business experience spans twenty-five years. He was owner/president of Continental Marketing in Phoenix, Arizona, Director of OEM Sales & Marketing for Pirelli-Armstrong Tire Company in New Haven, Connecticut, Vice President, Sales & Marketing for Servus Rubber Company in Rock Island, and Group Manager, OEM Sales for the B.F. Goodrich Company in Akron, Ohio. Dr. Shoemaker has served on numerous for-profit and non-profit boards, is Honorary President of the Swiss Business School in Zurich, Switzerland, published numerous academic articles, and teaches at universities in Arizona and in Europe.