Dr. Craig Shoemaker is Professor Emeritus of Marketing at St. Ambrose University, Davenport, Iowa and currently lives in Chandler, Arizona. Dr. Shoemaker holds a BA in Economics from Mount Union College, an MBA in Finance from Keller Graduate School of Management and a Ph.D. from The University of Iowa. Dr. Shoemaker’s professional business experience spans twenty-five years. He was owner/president of Continental Marketing in Phoenix, Arizona, Director of OEM Sales & Marketing for Pirelli-Armstrong Tire Company in New Haven, Connecticut, Vice President, Sales & Marketing for Servus Rubber Company in Rock Island, and Group Manager, OEM Sales for the B.F. Goodrich Company in Akron, Ohio. Dr. Shoemaker has served on numerous for-profit and non-profit boards, is Honorary President of the Swiss Business School in Zurich, Switzerland, published numerous academic articles, and teaches at universities in Arizona and in Europe.
A happy customer is key to a successful business! Here, Certified SCORE Mentor, Dr. Craig Shoemaker, Ph.D. explains what it takes
Understanding how our Customers Behave is not Simple. In this article we define consumer behavior, discusse various processes