Alan Tarr is a former Madison Avenue copywriter who discovered it was more satisfying – and profitable – to own and market his own small businesses. He spent over 25 years operating three different companies before founding MoneyWords Marketing in 2001. He has spoken and written extensively on messaging and branding strategies including his 2007 book, The Seven Deadly Sins Of Marketing and ebooks, Marketing Is… and Marketing Tips, Insights & Secrets From the MoneyWords Copywriter, along with dozens of articles and self-help guides.

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Alan Tarr