Social Media has taken over most conversations in the realm of communications and marketing. Some people think that social media will cure all. The truth is that the technology behind social media has just made it easier for professionals in the communications industry to connect with their audiences more than ever before.
By Michael Pranikoff, Director, Emerging Media, PR Newswire
Social Media has taken over most conversations in the realm of communications and marketing. Some people think that social media will cure all. The truth is that the technology behind social media has just made it easier for professionals in the communications industry to connect with their audiences more than ever before.
Now, with options like YellowPages.com or Google AdWords, a small business owner can have an ad only show up when the ad matches keywords someone uses in their search. And you only pay for those people interested enough in what you are selling to click your ad.
By Steven D. Strauss
One of the best things that has ever happened to small business insofar as marketing goes is the Internet.
How do you come up with a great domain name? How do you make sure you can use it? Here's a quick guide to finding and reserving the best domain name.
By Resource Nation
The domain name for your Web site can make or break your online business. Domain names that are hard to spell or sound too similar to other businesses can divert traffic from your site and decrease overall sales. How do you come up with a great domain name? How do you make sure you can use it? Here's a quick guide to finding and reserving the best domain name.
Just like in spy movies where the hero has 10 suspense-filled seconds to dispose of his or her latest assignment before it self-destructs, you have an equally short 10 seconds to grab your visitors' attention before your chances of making a sale self-destruct and your first-time visitors leave your site forever.
By Corey Rudl, Internet Marketing Center
Just like in spy movies where the hero has 10 suspense-filled seconds to dispose of his or her latest assignment before it self-destructs, you have an equally short 10 seconds to grab your visitors' attention before your chances of making a sale self-destruct and your first-time visitors leave your site forever.
Before you begin making equipment purchases or comparing service quotes, you should take the time to familiarize yourself with some common industry terms. The better you are able to communicate with phone system vendors, the likelier you are to get the best deal.
By Resource Nation
Hiring a Web designer can be a tough process–reviewing portfolios, meeting with prospects and checking references can all be confusing if you don’t know some of the industry specific terms and concepts. Here’s a quick guide to some common Web design terms.
By Resource Nation
Hiring a Web designer can be a tough process–reviewing portfolios, meeting with prospects and checking references can all be confusing if you don’t know some of the industry specific terms and concepts. Here’s a quick guide to some common Web design terms.
Web Designer: Any professional who performs design functions for a Web site. This can include site architecture, programming, logo design or site layout functions.
Published Apr. 1, 2011
While VoIP systems are an excellent choice for most companies, it’s important to be aware of the drawbacks to using this type of system. If you’re currently choosing between VoIP and a traditional phone system, here are a few things you might want to consider.
Written by Resource Nation
Most business owners know that a Voice over Internet Protocol system can save your business a considerable amount of money on phone bills, increase productivity and make communication easier. While VoIP systems are an excellent choice for most companies, it’s important to be aware of the drawbacks to using this type of system. If you’re currently choosing between VoIP and a traditional phone system, here are a few things you might want to consider:
"Social bookmarking" sites allow you to create online bookmarks or favorites.
By Christine Banning, former SCORE VP of Marketing & Communications
"Social bookmarking" sites allow you to create online bookmarks or favorites. You can access your Web-based list from any computer. You can create a profile in these link sharing sites to find and share Web content easily with people who have similar interests. You can also add buttons/icons to your Web site or blog, so people can easily submit your pages/posts to these sites & drive more traffic your way.
Most businesses are aware of the reputation of VoIP systems–they are very cost-effective, easy to use and quick to install. Even so, it is important to take all potential costs into account before making the switch to a VoIP system.
By Resource Nation
Most businesses are aware of the reputation of VoIP systems–they are very cost-effective, easy to use and quick to install. Even so, it is important to take all potential costs into account before making the switch to a VoIP system.
5 Tips to See If Your Web Site Is Up to Snuff
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Simple, clear and fast—think of your homepage as a billboard. Tell them exactly what they need to know up front.
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Leave plenty of white space around text. A simple font on a light background works best. Separate wide blocks of text into columns.
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Sub-headings make for quick reading. Make sure pages are easily skimmed.
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Let your best customers sing your praises. Display their testimonials prominently on your site.
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